“The road to success and the road to failure are almost exactly the same.”
–Colin R. Davis

“Every time we launch a feature, people yell at us.” — Angelo Sotira, co-founder of deviantART

Creative Marketing Ideas – 40 tips series

List Everything Your Competitors Have in Common…then Do the Opposite

Too often companies get wrapped up in only competing on the same items as their competitors. They want a website that is similar but better, products with the same features done better, etc. In order to stand out amongst a sea of similarity, try your hand at writing out everything that they actually do, then spend a little more time thinking of the exact opposite of them. Do they use a lot of black in their imaging? Use white in yours. Do they sponsor motocross events? Sponsor a snowboarding event. Not only will you get noticed for being you, but you’ll appear in front of a whole new set of eyes.

Start Your Year Off Right: Clean Up QuickBooks

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QuickBooks Tips
Get a quick Boost.  Hold down CTRL-2 to get to the Tech Help Screen.  This will show your computer system information.  Check to make sure your system meets the recommended system requirements for the version of QuickBooks you’re using.  Juicing up your hardware beyond the minimum requirements will give QuickBooks a boost.

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“It is better to fail in originality than to succeed in imitation.”
–Herman Melville

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams, 6th President of the United States

Creative Marketing Ideas – 40 tips series

Decentralize Your Web Presence  

In the 90s, your “Website” and your “Web presence” were basically synonymous. Today, they’re not. If you’re on a tight budget (who isn’t?), consider skipping your main site and focusing more on the rest of the Web online: Facebook, Twitter, Myspace, Flickr, YouTube, Vimeo, Google Local, Tumblr, Ning etc. They have functionality and audiences built in that would take you a long time and a lot of money to build from scratch. Save your cash and invest in areas where you can hit the ground running.

Expand QuickBooks Online’s Features: Use Integrated Apps

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QuickBooks Tips
Check your file size. To check the size of your data file, press the F2 key at the top of your keyboard.  In addition to File Size, the Product Information screen lists the following helpful Information

• Which Version and release of QuickBooks you are using
• Installation Keycode
• Registration Number
• Serial Number

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